Public Engagement
What is Public Engagement?
Public engagement consists of activities that enable individuals and organizations to understand an issue, which can lead to their own engagement in informed action to make a positive contribution.
Public engagement is an important part of our approach to achieve WUSC’s vision, and contributes to strengthening the messages we believe are important to share with Canadians. WUSC believes an engaged Canadian public is essential to maintaining and improving Canada’s commitments to global development. Through public engagement efforts, we aim to enhance Canadians’ understanding of global issues and forced migration, and increase their participation in Canada’s development efforts through strategic and targeted outreach activities to fellow Canadians.
The role of Local Committees in engaging the public
Local Committees are some of the most powerful ambassadors for global development in Canada. Being a member of a Local Committee also means being part of a larger family and becoming a WUSC Ambassador and a WUSC representative. We cannot repeat it enough:
Local Committees are the faces, voices and representatives of our organization on the ground. This is why the work you do is so important and valuable to WUSC!
WUSC's Guidelines to Public Engagement
Your role in WUSC Public Engagement comes with responsibilities towards your fellow Local Committee members, the people you interact with in the name of WUSC, and WUSC itself.
WUSC’s Campaigns
ALL Public Engagement (PE) activities must be related to at least one of WUSC's three campaigns:
Building Welcoming Communities
Her Future
Interconnexions
Fundraising & Financial integrity
Local Committees that are coordinating or participating in fundraising activities on behalf of WUSC are obligated to be transparent to donors (and to WUSC) regarding how their donations will be used. This includes the development of financial partnerships with stakeholders, such as those related to waivers for the Student Refugee Program.
Ethical Public Engagement
All WUSC Local Committee members who engage the public or communicate about WUSC's work must be respectful and mindful of the cultures, stories and realities of the communities and people WUSC’s programs work with. Local Committee members should act as allies of the populations we work with, and not as representatives or spokespersons of those communities. All communications, whether they are verbal, written, visual, in-person or online must be inclusive and empowering, and contribute to creating lasting positive change.
Non-partisan political engagement
Local Committee members who communicate or engage the public about WUSC or on behalf of WUSC must follow standards to ensure that messages inspire and empower individuals to contribute to lasting, positive change in an inclusive and non-partisan manner.
Social Media
Local Committees should make sure that what they publish online is consistent with the principles of this Code. Local Committees and their members are not authorized to speak on behalf of WUSC, unless explicitly given permission; when a Local Committee member posts online, they must make it clear that they are speaking as an individual and not as a representative of WUSC. Content shared on the Local Committee online platforms must be related and relevant to WUSC's work.
Photo & Video protocol
WUSC Local Committees must have copyright owner’s permission to use the photo/video and whenever possible, obtain a model release/permission from any identifiable person in a photo.
Public Engagement Activities
The options for public engagement activities are endless! Here are some activities that Local Committees have hosted in the past:
Movie nights
Cultural / artistic gatherings
Halloween trick or treat events
Webinars / panel discussions / podcasts on themes from the three WUSC campaigns
Fundraising event
Hosting a class (e.g. yoga, art, dance)
Galas or dinner events
Trivia nights
Collaborations with other clubs or organizations on your campus or in your community
Resources
Does your Local Committee want to share a resource you developed? Please fill out this form!
Raising Awareness Responsibly
Event Planning Guide
WUSC Brand Guide
WUSC Logos
Always use the official WUSC Local Committee logo when designing swag and materials.
WUSC Button Template
WUSC General Poster
Girls' Education Letter Exhibit
Building welcoming communities pamphlet
Fairtrade and economic empowerment pamphlet
Local Committee Recruitment Pamphlet
The recruitment pamphlet is shared with you as a Canva template, where you can add your own QR code.
Don't know how to create a QR code or use Canva? No problem! Check out this 'How-to' Guide for step-by-step instructions.
Local Committee Recruitment Poster
The recruitment poster is shared with you as a Canva template:
1. 8.5x11 (standard paper size)
In the template, you can also add your own QR code.
Guide to planning a successful trivia night
Training
Introduction to WUSC
Are you familiar with WUSC's vision and mission? Before jumping into any other trainings, it's important for you to start with an introduction to WUSC! In this training, you will learn about WUSC's work in Canada and internationally. You will also learn about WUSC's three public engagement campaigns.
Click here to download the slides.
Building Welcoming Communities
Explore how Local Committee members can become allies to building more welcoming communities for newcomers to Canada.
Click here to download the slides
Building your Social Media Presence: Tips for WUSC Local Committees
Presentation by WUSC Local Committee alumni Norah Nowarah
Special thanks to Ontario Tech WUSC Local Committee alumna Norah for sharing some of her top tips in running a succesful Local Committee social media account! Click the icon on the top right corner of each slide listen to her explanations, or watch in presentation mode.
Questions? Contact us at campus@wusc.ca.