Public Engagement 

What is Public Engagement? 

Public engagement consists of activities that enable individuals and organizations to understand an issue, which can lead to their own engagement in informed action to make a positive contribution. 

Public engagement is an important part of our approach to achieve WUSC’s vision, and contributes to strengthening the messages we believe are important to share with Canadians. WUSC believes an engaged Canadian public is essential to maintaining and improving Canada’s commitments to global development. Through public engagement efforts, we aim to enhance Canadians’ understanding of global issues and forced migration, and increase their participation in Canada’s development efforts through strategic and targeted outreach activities to fellow Canadians.

The role of Local Committees in engaging the public

Local Committees are some of the most powerful ambassadors for global development in Canada. Being a member of a Local Committee also means being part of a larger family and becoming a WUSC Ambassador and a WUSC representative. We cannot repeat it enough:

Local Committees are the faces, voices and representatives of our organization on the ground. This is why the work you do is so important and valuable to WUSC!

WUSC's Guidelines to Public Engagement

Your role in WUSC Public Engagement comes with responsibilities towards your fellow Local Committee members, the people you interact with in the name of WUSC, and WUSC itself.

WUSC’s Campaigns

ALL Public Engagement (PE) activities must be related to at least one of WUSC's three campaigns

Fundraising & Financial integrity

Local Committees that are coordinating or participating in fundraising activities on behalf of WUSC are obligated to be transparent to donors (and to WUSC) regarding how their donations will be used. This includes the development of financial partnerships with stakeholders, such as those related to waivers for the Student Refugee Program.

Ethical Public Engagement

All WUSC Local Committee members who engage the public or communicate about WUSC's work must be respectful and mindful of the cultures, stories and realities of the communities and people WUSC’s programs work with. Local Committee members should act as allies of the populations we work with, and not as representatives or spokespersons of those communities. All communications, whether they are verbal, written, visual, in-person or online must be inclusive and empowering, and contribute to creating lasting positive change.

Non-partisan political engagement

 Local Committee members who communicate or engage the public about WUSC or on behalf of WUSC must follow standards to ensure that messages inspire and empower individuals to contribute to lasting, positive change in an inclusive and non-partisan manner. 

Social Media

Local Committees should make sure that what they publish online is consistent with the principles of this Code. Local Committees and their members are not authorized to speak on behalf of WUSC, unless explicitly given permission; when a Local Committee member posts online, they must make it clear that they are speaking as an individual and not as a representative of WUSC. Content shared on the Local Committee online platforms must be related and relevant to WUSC's work.

Photo & Video protocol

WUSC Local Committees must have copyright owner’s permission to use the photo/video and whenever possible, obtain a model release/permission from any identifiable person in a photo.

Public Engagement Activities*

*Please remember to review the WUSC COVID-19 guidelines before holding in-person Public Engagement events and activities.

The options for public engagement activities are endless! Here are some activities that Local Committees have hosted in the past:


Does your Local Committee want to share a resource you developed? Please fill out this form! 

Fundraising FAQs

Donation Details & Tax Receipt FAQs.pdf

WUSC Brand Guide


Raising Awareness Responsibly


Setting up Raisin


Girls' Education Letter Exhibit


Guide to Planning a Successful Referendum


WUSC Local Committee Logos

Always use the official WUSC Local Committee logo when designing swag and materials, such as pamphlets and posters.

WUSC General Poster


WUSC Button Template


Local Committee Recruitment Pamphlet

The recruitment pamphlet is shared with you as a Canva template, where you can add your own QR code (that links to your email, social media, website, file, video, etc.) before printing.

Don't know how to create a QR code or use Canva? No problem! Check out this 'How-to' Guide for step-by-step instructions.

Local Committee Recruitment Poster

The recruitment poster is shared with you as a Canva template, available in 2 different sizes:

1. 8.5x11 Poster (standard paper size) 

2. 11x17 Poster (large poster size)

In the template, you can add your own QR code (that links to your email, social media, website, file, video, etc.) before printing.

Don't know how to create a QR code or use Canva? No problem! Check out this 'How-to' Guide for step-by-step instructions.

Event Planning Guide

Event Planning - A Guide for Local Committees.docx

Building welcoming communities pamphlet

Welcoming communities Two_Pager.pdf

Fairtrade and economic empowerment pamphlet

Halloween resource.pdf

Guide to planning a successful trivia night

WUSC Trivia Guide for Local Committees.pdf

Face-to-Face Fundraising

(EN) Face-to-Face Fundraising Tips - Structuring the Meeting

ULeth Coffee Shop Partnership - Outreach Email 

03.b. Post-training resource_ ULeth Coffee Shop Partnership - Outreach Email - LC Hub.docx


Introduction to WUSC

Are you familiar with WUSC's vision and mission? Before jumping into any other trainings, it's important for you to start with an introduction to WUSC! In this training, you will learn about WUSC's work in Canada and internationally. You will also learn about WUSC's three public engagement campaigns.

WUSC 101 - English_Spring 2021

Click here to download the slides.

Building Welcoming Communities

Explore how Local Committee members can become allies to building more welcoming communities for newcomers to Canada.

Building Welcoming Communities_Live session May 2022_EN

Click here to download the slides 

Fundraising 101

06. Fundraising 101 - LC Training - video slide deck

Effective Fundraising Strategies

02. Local Committee Fundraising Presentation - ENGLISH

Building your Social Media Presence: Tips for WUSC Local Committees

Presentation by WUSC Local Committee alumni Norah Nowarah

Special thanks to Ontario Tech WUSC Local Committee alumna Norah for sharing some of her top tips in running a succesful Local Committee social media account!  Click the icon on the top right corner of each slide listen to her explanations, or watch in presentation mode.

Copy of Suggestions for WUSC Local Committees - Building Your Social Media Presence

Questions? Contact us at