Public Engagement

What is Public Engagement?

Public engagement consists of activities that enable individuals and organizations to understand an issue, which can lead to their own engagement in informed action to make a positive contribution.

Public engagement is an important part of our approach to achieve WUSC’s vision, and contributes to strengthening the messages we believe are important to share with Canadians. WUSC believes an engaged Canadian public is essential to maintaining and improving Canada’s commitments to global development. Through public engagement efforts, we aim to enhance Canadians’ understanding of global issues and forced migration, and increase their participation in Canada’s development efforts through strategic and targeted outreach activities to fellow Canadians.

The role of Local Committees in engaging the public

Local Committees are some of the most powerful ambassadors for global development in Canada. Being a member of a Local Committee also means being part of a larger family and becoming a WUSC Ambassador and a WUSC representative. We cannot repeat it enough:

Local Committees are the faces, voices and representatives of our organization on the ground. This is why the work you do is so important and valuable to WUSC!

WUSC's Guidelines to Public Engagement

Your role in WUSC Public Engagement comes with responsibilities towards your fellow Local Committee members, the people you interact with in the name of WUSC, and WUSC itself.

WUSC’s Campaigns

ALL Public Engagement (PE) activities must be related to at least one of WUSC's three campaigns:

  • Building Welcoming Communities

  • Her Future

  • Interconnexions

Fundraising & Financial integrity

Local Committees that are coordinating or participating in fundraising activities on behalf of WUSC are obligated to be transparent to donors (and to WUSC) regarding how their donations will be used. This includes the development of financial partnerships with stakeholders, such as those related to waivers for the Student Refugee Program.

Ethical Public Engagement

All WUSC Local Committee members who engage the public or communicate about WUSC's work must be respectful and mindful of the cultures, stories and realities of the communities and people WUSC’s programs work with. Local Committee members should act as allies of the populations we work with, and not as representatives or spokespersons of those communities. All communications, whether they are verbal, written, visual, in-person or online must be inclusive and empowering, and contribute to creating lasting positive change.

Non-partisan political engagement

Local Committee members who communicate or engage the public about WUSC or on behalf of WUSC must follow standards to ensure that messages inspire and empower individuals to contribute to lasting, positive change in an inclusive and non-partisan manner.

Social Media

Local Committees should make sure that what they publish online is consistent with the principles of this Code. Local Committees and their members are not authorized to speak on behalf of WUSC, unless explicitly given permission; when a Local Committee member posts online, they must make it clear that they are speaking as an individual and not as a representative of WUSC. Content shared on the Local Committee online platforms must be related and relevant to WUSC's work.

Photo & Video protocol

WUSC Local Committees must have copyright owner’s permission to use the photo/video and whenever possible, obtain a model release/permission from any identifiable person in a photo.

Public Engagement Activities*

*Please remember to review the WUSC COVID-19 guidelines before holding in-person Public Engagement events and activities.

The options for public engagement activities are endless! Here are some activities that Local Committees have hosted in the past:

  • Movie nights

  • Cultural / artistic gatherings

  • Halloween trick or treat events

  • Webinars / panel discussions / podcasts on themes from the three WUSC campaigns

  • Fundraising event (e.g. Ride for Refuge)

  • Hosting a class (e.g. yoga, art, dance)

  • Galas or dinner events

  • Trivia nights

  • Collaborations with other clubs or organizations on your campus or in your community

Carousel imageCarousel imageCarousel imageCarousel imageCarousel image


Fundraising FAQs


WUSC Brand Guide


WUSC General Poster


WUSC Local Committee Logos

Always use the official WUSC Local Committee logo when designing swag and materials, such as pamphlets and posters.

Raising Awareness Responsibly


WUSC Button Template


Setting up Raisin


Girls' Education Letter Exhibit


Guide to Planning a Successful Referendum


Event Planning Guide

Event Planning - A Guide for Local Committees.docx